This article from Venda.com cuts across so many of the themes we have explored together so very excellently that there is really only one thing (or two) for you to do: CLICK AND READ [does not open in new tab; under 500  words].

Content Marketing

As you might have gathered, I am a fan of content marketing myself. And I cannot think of a better example of timeless content marketing than the Michelin Guide. Is there anything else you can think of that has stood the test of time? Feel free to give us a shout out below.

Infographic by visual.ly

 

Navigating the Facebookian Seas

Don’t go tagging random big pages hoping yours will be shown to their community – it’s not as simple (nothing with Facebook is).

Kamila Gornia, October 2014

Of all the social media platforms, Facebook is the most imperious and convoluted. Yet so many people are on it that you cannot afford not to be on it too. It is a vicious cycle that eternally fans the Facebook flame, locking a billion active users into a system they have very limited control over and indiscriminately subjecting them to the whims of the all-powerful Facebook algorithm. (This story comes to mind.)

As a personal user, I have gradually gravitated from Facebook towards other (in my opinion) more rewarding platforms like Twitter and Google+ (oh dear, Squared Online Google propaganda at work there?) where I can more freely share content, engage with others, and establish my online presence – build my ‘brand’, if you will. But as a blogger, I still feel obliged to have an active Facebook page, specifically for my main blog.

This is She. (Yes, I use Facebook in French. You may call it pretentious, I call it tasteful.)

And this page has been a constant pain. To the point that at times I regret creating it in the first place. Compared to on Twitter and Google+, getting things seen on Facebook is a nightmare. The site is so popularity-driven. If people are not specifically searching for you, the odds of them stumbling upon your material are practically zero. Especially when you have a following of 68 (read: nothing).

I am, however, a steadfast believer of the saying: if you’re going to do something, do it well. And since I have chosen to have a shop front on Facebook, I am always on the lookout for tips on how to make my page better – more engaging, more exposed. Nothing is impossible. If a cat can mobilise millions of people, surely there must be ways for me to reach out and connect with others who share my interests and (perhaps) find what I write and/or share interesting. Surely?

Of the many articles I have found on Facebook marketing, this is by light-years my favourite. Kamila’s tips are practical and useful. I like her trial-and-error approach – you cannot know whether something works until you try it. Plus, I like the way she writes. There is nothing better than a long article you enjoy reading, and I thoroughly enjoyed reading this one (don’t let the title put you off!).

Here’s the link again for you to mull over Kamila’s 31 tips.

And another taster:

People love to see what you’re up to. Show them. Feed their curiosity and get them excited about what’s to come…

How about you? What’s your strategy for getting more likes, comments, and reach on Facebook? Do you share my frustrations with the site, or are you actually a fan?

Do share. It’s no fun to be the only one talking. 🙂